Saw the new Jack in the Box ads, and like the new logo....just think Jack is awfully ripped for having been in a coma the last couple of months.
I believe good brands are about telling good stories, creating an experience, speaking a language that connects consumers and makes them passionate followers...who in turn tell stories on behalf of your brand. I'm a sucker for well designed brand experiences that work their way into your lifestyle before you even know it.
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