Who would've imagined that food out of a can would become not only practical, but popular again? Now big food companies such as Del Monte are spending big bucks to remind us that ingesting canned foods is no worse for us than ingesting "fresh" things. Most new product introductions this year will not come in the form of fancy packaging or newfangled cooking methods (steaming in a microwave bag is sooo 2008), but rather in the good old-fashioned form of humble aluminum cans, in the center of your grocery store.
Canned foods marketers, rejoice, and piggyback on being cool, again. Cans Are Hot! Brandweek Article, May 2009.
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