It comforts me to see the book trade doing what it needs to do to stay afloat and thrive, in light of tough economy, changing consumer preferences, media consumption trends--what-have-you. Borders refuses to let itself be dragged down by the decline of brick-and-mortar music and movie sales. Instead, it adapts by reformatting its stores to replace that footage with micro shops devoted to teen cravings. Smart. Interesting.
And if my 16-year-old niece's predilection for Borders and teen fiction is any kind of barometer for what's big right now, this is big.
Borders Aims to Capitalize on Teens with New Shops
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