The Package Says It All

I'm enthralled by packaging---so much so that if I let myself get carried away in a store and stand there staring at the shelves I'd probably alarm the staff...after a while. Instead I sometimes peruse through packaging magazines, or websites such as the lovely TheDieline.com.

The expression of a brand you can hold in your hand. How brilliant.

Fast Food Ad Antics

Saw the new Jack in the Box ads, and like the new logo....just think Jack is awfully ripped for having been in a coma the last couple of months.

More Retro Comfort Food, Courtesy of General Mills

Some good old brands just make you...feel better.

General Mills, Target Play on Consumers' Nostalgia:
Retro Designs of Their Youth Appeal to Stressed Shoppers' Desire for Comfort